Client: Mattel
Event: Celebrity PR Event for the new Monster High Toy Range
Brief: Design and create 8 new Monster characters to perform a surprise dance inspired by the Nickelodeon Monsters High movie.
This performance required dancers that looked like high school students so we held a casting day for younger performers, choosing talent from the top Performing Arts schools in London.
Working closely with our team of Make-Up Artists and Costume Designers, we designed and created 8 unique Monster characters who all had different looks and personalities to match.
Our Choreographer created a high-energy performance set to a medley of Monster High tracks which was the finale moment of the event. The routine was family-friendly and appealed to the target age group and the children in attendance were thrilled that they got to meet and dance with our Monsters after the show!
The performance was then rolled out as a surprise Flash Mob for Smyths Toy Stores to further promote the Monster High brand.
